Sail Courier
High-quality local healthcare for the mass market
Persona Mapping | Competitor Analysis | Brand development | UI/UX | Social Media strategy | Content Packaging
mDaktari solves for unavailable, unaffordable, and low-quality healthcare through a bricks-and-clicks model incorporating brick-and-mortar clinics with digital presence
Identifying the key personas mDaktari is serving
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Branding for trust-building
Steps taken included photography of the medical personnel, positioning them as thought leaders by giving insights on topics raised in community facebook lives and community outreach through medical camps
Usijitibu Campaign
Knowing how most Kenyans self medicate whenever they are unwell, the USIJITIBU campaign aimed to address this by giving individuals who might need medical attention an efficient alternative to going to hospital by tele-consulting and getting prescriptions to their diagnosed symptoms through mDaktari.
Tailoring an experience for the user
With multiple channels to access the platform, streamlining the experience on USSD, PWA, M-Pesa mini app and android app has been a collaborative work in progress to ensure users enjoy using the platform and have their medical needs addressed efficiently and effectively.
Creative & Design Services
Web & Digital Presence
Core Branding Services
Digital Media & Content Creation
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Production & Post-Production
Production & Post-Production
Contact Us
We can't wait to hear from you
Find us at:
Golf Course Road, Plot 26 Kampala(u)
sail-media.com | +254 708 89 29 39