Any great business marketing company will tell you: yes. Having strong brand, will definitely help business stand out and surpass the competition.

What is a “Brand”?

Everyone’s idea of branding is different. Some people think it’s simply the fonts and colors a company decides to use. But if you’ve got a real understanding of what a brand is, you know includes at least some of following:

  • Design Style (eg. logo, colors, typography, and packaging)
  • Website and Marketing
  • Storefront
  • Social Media Presence
  • Customer Service
  • Environment and Company Culture
  • Taglines and Slogans
  • Product Quality and Pricing
  • Philosophy and Overall “Personality”

Developing strong brand doesn’t always take millions of dollars, but it take a lot of creativity and research.