Any great business marketing company will tell you: yes. Having a strong brand will definitely help a business stand out and surpass the competition.
What is a “Brand”?
Everyone’s idea of branding is different. Some people think it’s simply the fonts and colors a company decides to use. But if you’ve got a real understanding of what a brand is, you know that it includes at least some of the following:
- Design Style (eg. logo, colors, typography, and packaging)
- Website and Marketing
- Social Media Presence
- Customer Service
- Environment and Company Culture
- Taglines and Slogans
- Product Quality and Pricing
- Philosophy and Overall “Personality”
Developing a strong brand doesn’t always take millions of dollars, but it does take a lot of creativity and research.